Writing • Interviewing • Social Media
Combining genuine curiosity
with my interviewing, writing and strategy expertise, I bring people and stories to life for brands,
small businesses and custom publications.
How I can help:
With a background in professional journalism and the practical experience growing my own popular interview project, I have the know-how and flair to help you conceptualise, develop and execute engaging digital projects and content for your organisation, business or idea – with a very special emphasis on the human side of the story.
I work in Australia and internationally, with recent clients including Australia Post, Medibank, RMIT University, Collarts, Bellroy, Bastow Institute, Australia Pacific Technical College, Craft Victoria and more.
+ Custom interviews
for individuals, brands, blogs, & publications
+ Feature articles
for blogs and CUSTOM publications
+ Native content strategy
+ Social media strategy
+ Live interviews
for events, conferences, & festivals
* New *
Confounded by how to best present your work or business on social media, whether you're "doing it right", or even where to start?
Having developed an online community of over 30,000+ I can help demystify social media, provide constructive feedback to get your work noticed and help your content plan shine.
Who is this for?
The social media novice, independent artists, or small businesses who are just getting started or would like an expert assessment on their current online presence.
– Social media strategy tailored to your goals and aesthetic
– Customised content plan
– Set-up guidance for Instagram, Facebook Pages, Linkedin & Twitter (if required)
– Introductory lessons to online tools
– One-month check in + refresh
It can be daunting to talk about yourself at the best of times, let alone in writing, online, where your words can be read by countless eyeballs.
That's where an interview expert comes in – bringing extensive experience extracting pearls of wisdom from successful creatives, I'll help you and your work sparkle online.
Who is this for?
Independent artists and small businesses who want their social media looking exceptional and a little extra.
– A one-on-one interview to uncover your strengths, story and insights
– Customised written content from interview to use as a blog post, artist bio, or about section
– Online audit and improvement tips
– Introductory lesson to Squarespace
– PLUS, everything in the social set-up package
"Madeleine is such a gracious and humble creative, with talent and grace rarely witnessed these days. We loved working with her, and hope to do so again soon."
– Fiona Killackey & Kate Dinon, FK/KD Presents
"Madeleine is the whole package – she doesn't just write, she knows what she writes about! Madeleine took our content brief to the next level, by suggesting new formats, styles and ways of presenting the information we needed to communicate to our audience."
– Ben Bucknall, Marketing Manager, RMIT University
"Madeleine’s innate curiosity and unique ability to tease out invaluable pearls of wisdom from her interview subjects makes Extraordinary Routines one of Melbourne’s most engaging and inspiring websites."
– Lucy Feagins, The Design Files
"Madeleine was a delight to work with, asking pertinent questions to ensure she accurately met the brief. The end result was exactly what we had in mind. We thank Madeleine for her quick turn around and professionalism."
– Kim Goodwin, Project coordinator, Craft Victoria
"Madeleine was a delight to work with on our writer’s diary social media strategy. She was enthusiastic, organised and professional. Her ideas were innovative and she developed a clear, comprehensive plan for a long-term social media overhaul. "
– Renee & Karen, Pilot Press